While the American mainstream was focused on grunge, post-grunge, and hip hop, numerous British groups launched a 1960s revival in the mid-1990s, often called Britpop, with bands such as Oasis, Suede, Supergrass, Manic Street Preachers, Pulp and Blur among the front-runners. These bands drew on myriad styles from the 80s British rock underground, including twee pop, shoegazing and space rock as well as traditional British guitar influences like the Beatles and glam rock. For a time, the Oasis-Blur rivalry was similar to the Beatles-Rolling Stones rivalry, or the Nirvana-Pearl Jam rivalry in America. While bands like Blur tended to follow on from the Small Faces and The Kinks, Oasis mixed the attitude of the Rolling Stones with the melody of the Beatles. The Verve and Radiohead, though not Britpop but at the forefront of the British revival of the rock, took inspiration from performers like Elvis Costello, Pink Floyd and R.E.M. with their progressive rock music, manifested in Radiohead's most heralded album, OK Computer.
Britpop's popularity in America was short, with the exception of Oasis, whose second album sold 19 million copies worldwide, but the movement slowed down after numerous band breakups and publicity disasters weakened popular support in the US. The Verve disbanded after on-going turmoil in the band between singer Richard Ashcroft and guitarist Nick McCabe, and Radiohead has since gone in a more experimental, less radio-friendly direction.